What does a SEO Specialist do?

  • A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines like Google, Yahoo, and Bing etc.
  • This is to maximize the traffic to a site by improving page rank within search engines
  • An SEO Specialist will develop original content to include keyword or phrases that will increase traffic to a site
  • The most popular search engine in India is the Google Search

Key Responsibilities

  • Perform keyword research
  • Provide SEO analysis and recommendations
  • Increase web traffic and ranking

Career Progression and Salary

  • In India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers
  • A SEO Specialist goes on to become a SEO Manager after gaining relevant experience


  • Knowledge of Google Analytics and Google Webmaster Tools
  • Knowledge of Search Engine Marketing will be an added advantage
  • Knowledge of Social Media Marketing
  • Blogging and Content Writing
  • Knowledge of SEO tools such as Majestic, Screaming Frog, etc.
  • Basic HTML

How to Apply

  • Visit the career section of a company website.
  • Apply through job portals such as Aasaanjobs

Before applying, make sure that you are job ready. Join a suitable training institute to get well trained as this is an independent role. Visit www.hunarr.co.in to find training institutes offering courses SEO courses.